Friday, May 8, 2015

Fast Food Advertisements

What makes advertisements most appealing to the younger community? What do these advertisements show to make kids more trusting of these fast food?

Sure you see a commercial with a big juicy cheeseburger with thinly cut crunchy fries with a delectably juicy dipping sauce on the side. Sounds tasty right??? But come to think of it the food is the last thing the kids really want. Little do people know though, fast food chains use a smart tactic to attract kids to buy their food that is used in every child commercial when fast food advertisements are shown on tv.

According to Time Magazine's Article about how fast food contain giveaways for kids, this is just a marketing tactic. ( link to the magazine here: http://healthland.time.com/2013/08/29/forget-the-food-fast-food-ads-aimed-at-kids-feature-lots-of-giveaways/

Commercials for their kids meals are less likely to advertise the food products and mostly advertise the toys and sponsors that associate with the business. By using this marketing tactic kids are "tricked" to ask their parents to buy the food...but only for the toy! 

I've come to this conclusion because I witnessed it first hand. Like all of you in this world you have a little sibling, whether boy or girl when they see a TV add they instantly go nagging to our parents to buy them it. My parents actually gave in and bought my sister a happy meal with a My Little Pony doll inside. But of course with one look of the doll she throws away the food immediately! 

Parents should explain to their children that these TV ads are not always what they seem. By giving into these requests by your kids, you are contributing to the fast food franchise by buying their products! 



1 comment:

  1. I really appreciate your support on this.
    Look forward to hearing from you soon.
    I’m happy to answer your questions, if you have any.


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